Week 1 EOC Volkswagen Lemon

Week 1 Boc Volkswagen Lemon
I found that the Volkswagen advertisement was very interesting because they called it a lemon. It grabs your attention, and then you begin to read the article. In the article it states the intense process of inspection that the car undergoes. The car is built of suck good quality that it requires less maintenance and could have a higher resale value than other cars. I think the ad was really successful because it was the first ad of its kind describing a car that exceeded all standards and expectations. All the attentions generated by the ad helping maximize sales which is the main goal. The quality and success of the car opened the door for more advertisers to try new things to try and grab the attention of potential customers. The car might have been small but it was big in innovation. The idea of the car was innovative and is still considered a unique car today. There is no limit today to the ideas that can be used to create a successful advertisement. What made it a very important ad is that all ads of that time very straight to the point and very honest. All advertisements were the same in a sense that they didn’t ever try anything other than stating facts to grab someone’s attention. Today, very few advertisements are straight to the point. Most advertisements will use what we might consider a gimmick to generate some attention. I have found the more original and creative it is, the more its likely to be successful. Ad’s are measured by how much money they can generate, and the Volkswagen Lemon ad has probably been the single innovation that is credited to change. I hope that writers and advertisers continue to change and create exiting new ad’s.