Project in the Real World

"Audience. Just like aiming an idea at an audience, considering who comprises the audience-the demographics-should effect how you design a typeface" pg.130. This particular quote is important to me because it signifies how important is is to understand the consumer. I think although this is a product that anyone can buy, it is not particularly aimed at any age group. This is a product that people from any walk of life wear. The Converse shoe can be seen worn by artist such as "The Game" and "Snoop Dogg" in their music videos. If you were to walk over to a park it is very likely that you would see kids playing basketball, baseball, and football while wearing converse. The reason why I think it will be easy to market this product to a certain demographic is that you grew up with it as a kid so you know the name, you see music icons still wearing them today, and like I have mentioned many times, the quality and originality is unmatched. It is very easy to see why this product will be successful if aimed at people in the age range from 18 to 25. It will become more common to see young consumers wearing this product at parties, clubs, kickbacks, and other gatherings. Converse is a name that will never die out. Other brands will continue to come and go but Converse stays the constant brand that is is today. After this advertisement and presentation and advertisement, go try on a pair of Converse and see if it changes the way you see Converse. "Throughout the life of a campaign, which can run from a short time or a long period of time, you can create and maintain a visual look or framework" Pg 199. Converse, Lets play!