The lucky strike ad listed below is an example of a company that took a lot of time of thinking up ways to make tobacco seem less harmful. The advertisement is depicting an elegant woman smoking a cigarette and stating that it is the least harmful brand of tobacco you can buy. The company took into consideration that at the time people started finding out that they are harmful to your health. Using a woman as figure was thought out very carefully. Using the women is smart because it gets the attention of men and also woman because they want to be classy and elegant just like the women in the ad. It is common knowledge now that smoking is not only harmful to the person smoking it, but also any person and animal in the surrounding area.Today, a lot of progress has been made in educating people about the harmful effects of smoking. It is actually illegal in the United States to advertise smoking on television and radio. Smoking advertisements had been a long time "cash cow" for advertising firms. It is very likely that many advertising firms that depended on tobacco ads went out of business.

Week 2 Questionable Advertisement

1. Sisley
The Sisley ad is probably one of the most outrageous pictures I have seen in a long time. The ad is very intentionally making a drug reference. They seem to be making light of peoples addiction to drugs. I’m not sure how other people might feel about it but I believe drug abuse is a very serious subject. I think drug references are in very bad taste and worse because they are using it to sell a product or brand. I never expected to see an ad company willing to make light of such a serious situation.

2. Burger King
Burger King used a sex reference to sell their new super seven inch sandwich. The ad is showing a women looking shocked with her mouth open. The seven inch sandwich is just a few inches away from her face. The ad is also obviously and intentionally making a sex reference. Many adults with children are offended that Burger King would be willing to go with that direction. They accomplished their objective by getting a lot of publicity, but unfortunately it is bad publicity. It is very clear that they didn’t take much consideration into how people would react to this advertisement.

3. Play Station
Play station came out with ad that is not obviously or intentionally meant to create that reaction but is still questionable. The ad is depiction a person dressed in white and a person dressed in black. The ad shows the woman in white grabbing the man in black, and it reads “White is coming”. I think in this example they didn’t intend for the ad to have a racial reference, but it turned out that way. They need to take more time to analyze what kind of reaction people might have towards this advertisement.

My Voice

My name is Eduardo Valencia and I have been a part of the fashion industry since 2007. I have gained an immense amount of knowledge and understanding of the fashion world. I started out like most people in the fashion industry as a part time sales associate. I began as a sales associate at a mid level shoe store hoping to gain experience that will allow me to move up in the company. In the beginning I began learning the basics such as stock room maintenance, product knowledge, and proper costumer serve. I have found that keeping track of merchandise is essential for the job and to keep good customer serve. Always being up to date on the latest trends and knowing the product is important when trying to maintain a reputation as an individual and an organization. I have made myself an expert in customer serves because repeat costumers are vital to maintain a successful business. It didn’t take me long to get promoted to a more fashion trendy branch of the company. I have experience working with many cultures and influential people from all over the world.

Week 1 EOC Volkswagen Lemon

Week 1 Boc Volkswagen Lemon
I found that the Volkswagen advertisement was very interesting because they called it a lemon. It grabs your attention, and then you begin to read the article. In the article it states the intense process of inspection that the car undergoes. The car is built of suck good quality that it requires less maintenance and could have a higher resale value than other cars. I think the ad was really successful because it was the first ad of its kind describing a car that exceeded all standards and expectations. All the attentions generated by the ad helping maximize sales which is the main goal. The quality and success of the car opened the door for more advertisers to try new things to try and grab the attention of potential customers. The car might have been small but it was big in innovation. The idea of the car was innovative and is still considered a unique car today. There is no limit today to the ideas that can be used to create a successful advertisement. What made it a very important ad is that all ads of that time very straight to the point and very honest. All advertisements were the same in a sense that they didn’t ever try anything other than stating facts to grab someone’s attention. Today, very few advertisements are straight to the point. Most advertisements will use what we might consider a gimmick to generate some attention. I have found the more original and creative it is, the more its likely to be successful. Ad’s are measured by how much money they can generate, and the Volkswagen Lemon ad has probably been the single innovation that is credited to change. I hope that writers and advertisers continue to change and create exiting new ad’s.