The lucky strike ad listed below is an example of a company that took a lot of time of thinking up ways to make tobacco seem less harmful. The advertisement is depicting an elegant woman smoking a cigarette and stating that it is the least harmful brand of tobacco you can buy. The company took into consideration that at the time people started finding out that they are harmful to your health. Using a woman as figure was thought out very carefully. Using the women is smart because it gets the attention of men and also woman because they want to be classy and elegant just like the women in the ad. It is common knowledge now that smoking is not only harmful to the person smoking it, but also any person and animal in the surrounding area.Today, a lot of progress has been made in educating people about the harmful effects of smoking. It is actually illegal in the United States to advertise smoking on television and radio. Smoking advertisements had been a long time "cash cow" for advertising firms. It is very likely that many advertising firms that depended on tobacco ads went out of business.