There are few people in the world that really have a noticeable impact in their respective fields. According to many articles I have read, Bob Isherwood is one of those individuals that are influential enough to create change. According to creativity-online.com, Isherwood has been working on changing the advertising business and the company Saatchi and Saatchi for decades. After working for many years to reinvent and direct he decided to take some time to reinvent him. He is an Australian born businessman that had a great deal of influence as a creative director. During his time, the ad agency he worked for found a way to be creative and original and really grab the attention of consumers all over the world. One ad that I found that really grabbed attention was one depicting a fist coming out of a man’s mouth and hitting a woman in the face. The ad stated that verbal abuse is just as harmful as physical abuse (www.adsneeze.com). Advertisements’ like the one I just described is one of just many that Bob Isherwood helped create. The message is always clear and it is easy to visualize the point they are trying to get across. One thing that I have noticed is that they always represent groups or businesses with a positive message. Many of their advertisements are also very comical and keep you engaged for a very long time. The more I read about Bob Isherwood the more I realize he uses many fundamental design and advertising rules that all creative individuals have to use.
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