Promotion

"A good or even great idea is the heart of any effective campaign, especially those that resonate, that enter the popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities" Pg. 93. One of the greatest possible advertisements is and event that appeals to people from a range of spectrum. I plan on throwing an event honoring people in music that correctly represent the Converse Brand. Kiss, The Ramones, Green Day, ACDC, and Led Zepplin or some of the rock bands that will be honored because of what they stand for. All the bands at the event stand for staying constant and never changing in the face of adversity. Those big names are icons and never changed under the pressure of all the controversy that they have created. Some of the people on the guest list will include pop culture and fashion icons such as Kanye West, T.I., B.O.B, Lady Gaga, and many more. These guests that i have mentioned are people that represent fashion and pop culture in the new age. The reason that i feel like this event would be helpful to the company is because they represent the music that people listened too and the music that will be heard for many years to come. Honoring rock icons is a great way to appeal to people from the older age range. Featuring guest from pop culture today is an amazing why to get people talking, get publicity, and get people talking bout the product. All the rock icons i have mentioned have all been featured in print on the Converse shoe. All the rock icons have connection to the converse name because they have all been feature on Converse. The pop icon guest are individuals that get people talking and individuals that are likely to have worn converse while they were young.