The Big Idea

 What has become the focus point of this advertisement is that Converse is accepted as a designer name although the price has stayed the same. "Change perspective or eccentric points of view" Pg. 82. In my opinion, the best way too look at something is ether to look at something through the eyes of someone who has already experienced it or through the eyes of someone you trust. Converse always encourages consumers to ask around if their not sure about the product. The vast majority of our customers are return customers because of one simple reason, "THE PRODUCT". If consumers weren't happy with the product, they aren't very likely to come back and purchase it again. Picture your self going out on the town in your usual dress shoes. Dress shoes are always a good choice when you are going out, you get in the club, and everybody is wearing dress shoes because they are afraid to something different. We are in an age were originality and individuality is what people seek. When consumers go out they don't want to be like everybody else, they want to be the trendsetter. "Unexpected comparison and contrast" Pg. 87. You don't expect people that wear converse to people that wear Ed Hardy because they are in two different price ranges. The one big contrast when comparing Ed hardy and Converse is the price, but think about this, Converse holds the original design, better comfort, and you can cover it with any design your mind can come up with. "Motivation and Inspiration" Pg. 89. The main inspiration and motivation behind Converse is keeping the consumer happy. There is no better feeling than receiving messages from people that have purchased your product and plan on buying it over and over again.