Competitive Analisis

"Emotional Benefit:an intangible asset based on feelings, not a functional characteristic of a product or service" Pg. 50. The Converse Brand has been around so long that people understand that it will exceed many expectations. When it comes to competition, few competitors can provide comfort like converse provides for its costumers. If you are looking to buy a shoe product with similar or better comfort, you are very likely gonna have to search for a product with a higher price range. Again is dare you to search for a product that has similar comfort in the same price range. When it comes to style, some of the competition has choose to incorporate the Converse Design into their own brand. Ed Hardy has been an up and coming brand for many years now, it is very easy ti see why they might be so popular. The Ed Hardy brand used the Converse shoe design with their own company designs. Phat Pharm is another company that has gained recent popularity from using the Converse design with their own images. Although Ed Hardy and Phat Pharm might use similar shoe design, they dont have anywhere near the quality of Converse. Ed Hardy might think that they are original but they are far from it, converse has been providing designer prints for decades. Converse have designs featuring big name music acts, pop culture icons, and custom cartoon designs. "Drawing upon life experiences may be one of the richest techniques for finding ideas" Pg. 82. Converse also occasionally offers the opportunity for individuals to create their own original prints. Creating original design is a great feature to have for those creative individuals that like to wear their creation. Converse gives plenty of space for anyone to show of their creativity.