Tuesday, March 1, 2011

Converse, Lets Play!

When your really ready to have a good time and play like a person really should you should check out the designer Converse. "Advertising is used in a free market system to promote one brand or group over another"Pg. 2. I don"t plan on convincing you to buy Converse, I plan on showing you why Converse is the Brand with the quality, comfort, and originality. "In an advertising agency, a conventional creative team is a duo comprised of an art art director and a copywriter"Pg. 10. This isn't an typical shoe advertisement, this a REAL consumer describing and sharing his experiences with a brand that has become the obvious choice for having a good time. "Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment" Pg.14. I have been wearing Converse ever since i was a young child i have been wearing my converse, the game has changed but you still play hard! As a company, we don't sell shoes, we share the experience like no one else can. I plan on showing you why the up and coming competition has come to use the same shoe design the Converse Brand uses. "In an overcrowded, competitive marketplace, relevant and engaging branding can insure efficacy for a quality product, service, group, individual, or commodity" Pg 48. This is an educational advertisement meant to inform consumers about the limitless possibilities with Converse. Talk to any of your close friends and family that has owned any Converse Product. The story that you usually hear from our product is that is surpassed all expectations with the quality and durability. No one buys shoes with the expectations that they will last more than a few months. When someone buys Converse, it comes with the expectation that it will last more than a few years.

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