Tuesday, March 22, 2011

Week 9 EOC: For Those Who Think Young

I don't think that there is a particular need in the advertisement industry for people to be young. I do feel like it is very important for creative directors to understand how young people think and interpret things. I believe that younger creative directors are in demand because is is easier four someone that is closer to their age range to understand them. Although younger creative directors are more likely to understand younger people, they might not understand the advertising principles needed as much as someone who has been doing it for a longer period of time. Experience is something that cannot be replaced in the advertising industry. Many people might feel like this is a young mans world so to speak, but industries are turning to younger creative individuals because there is better training today than there was before. I believe that the best way to work things out is to have young and experienced creative individuals working side by side. The two things that cant be replaced in the advertising industry is experience and creativity. Having young and old creative individuals is the best way to go if you are running an ad agency. Other than the trend of young people in the workplace, there is no other substantial reason of why there is a growing number of young people in the ad industry. When it comes to TV, web, magazine, and newspaper advertisements there is no secret formula to success. The only deciding factor on wether an ad agency is successful is how creative and original the content is. Getting people to talk is half the battle in my opinion.

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